Affiliate merchants is an advertiser who responsible for implementing and providing sales tracking system technology, selection of linking methods, reporting tools, payment processing, attracting affiliates, monitoring results, increasing results, and paying affiliates and access to a large base of affiliates.
Affiliate merchants may track their program in-house using an affiliate software program or through a 3rd-party affiliate network. Actual day to day management of the program can similarly be kept in-house or outsourced.
Affiliate Merchant pay commission to affiliates based on their sales that is captured in the tracking system.
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