Define “Pay Per Impression” (PPM) in Affiliate Marketing
Pay per impressions (PPM) is a typical referral link or banner adsvertisement arrangement where the site wanting to purchase advertising space pays the hosting site for each time it displays the ad. Typically, prices are set per one thousand exposures (1000 impression or 1000 views). Software is added to the hosting web server to track the number of impressions displayed.
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