Merchants Versus Affiliates
The objective of an affiliate scheme is to advertise a Merchant’s products or services on other websites. Sign up as a Merchant if you would like to attract more visitors to your website to sell more of your products or services. Sign up as an Affiliate instead if you would like to place advertising on your site to earn extra revenue.
As an Affiliate, you can choose what sites you want to advertise to make sure they are relevant to your audience. Indeed we actively encourage this as sensible targeting leads to better results. There is a fee involved in signing up as a Merchant due to the serving and tracking of links required. Signing up as an Affiliate is free.
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