What is 1-Tier, 2-Tier and Multi-Tier Affiliate Marketing?

These types of affiliate marketing are based on the different levels or tiers in the affiliate network by which payments are made.

In a 1-tier affiliate marketing program, the affiliates are only paid based on the direct performance sales or traffic he has referred to the merchant. PPS,PPL, and PPC affiliate marketing types fall under the 1-tier classification.

In 2-tier affiliate marketing programs, the affiliate is not only paid for the direct traffic or performance sales that he refers to the merchant’s site, but also on every traffic or sales referred by various other affiliates who joined the affiliate program through his recommendation. Multi-tier affiliate marketing works the same way, although the affiliate gets additional commission for a wider number of affiliates in different tiers in the affiliate network.