Monday, December 3, 2007

What is Affiliate Program | Definition?

Affiliate program defined as an Associate Program, an increasingly popular type of online marketing which a website that refers business to website owner and the sender or referrer(s) will be paid a small percentage of commission. Referrals are steered to your site via a specially coded banner or link, which appears on sites that have agreed to send business according to your method.

The Affiliate Marketing concept has captured the imagination of marketers because it represents an unrivaled opportunities to base advertising on a pay-per-performance (PPP) model. Instead of paying advertisers, merchants using affiliate marketing programs to pay only when advertising results in an actual sale or performance.

Many merchants see this new paradigm as a license to print money and have devoted a great deal of effort to sign-up as many affiliates as possible. Indeed, in many cases, merchants with successful affiliate marketing programs boast hundreds or thousands of affiliate websites which continuously feed them potential customers on a daily basis.

An Affiliate Program concept has also given rise to a new brand of entrepreneur that is called as the super affiliate. Such referral websites have become extremely adept at attracting high quality traffic representing true sales potential to their own sites, and then spiriting that traffic along to the appropriate merchants. In most cases, these super affiliates have created entire careers and businesses for themselves simply with their ability to deliver high quality traffic on a regular basis.

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